【黑蓝文丛专访】06-12-26 亢蒙：等待拥有它

童末

<p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';"><br/><strong><img alt="" src="http://www.heilan.com/images_tie/media.jpg" border="0"/>【</strong></span><strong><span><font face="Times New Roman">黑蓝</font>文丛专访】</span><font face="Times New Roman"><chsdate wst="on" isrocdate="False" islunardate="False" day="25" month="12" year="2006"></chsdate><chsdate></chsdate><span lang="EN-US">06-12-26 </span><chsdate></chsdate><chsdate></chsdate></font></strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';"><strong>亢蒙：等待拥有它<br/></strong></span><span><br/><br/><strong>大猩猩<br/></strong><br/><img alt="" src="http://images.blogcn.com/2006/12/26/12/tongermo,20061226221340.jpg" border="0"/><br/><br/><br/><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：看到论坛上黑蓝文丛的宣传海报没？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：看到了。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：嗯，当时打开网页时什么感觉？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：很奇怪。然后看到那张集体照，第一认出了马牛，心里就变得很好奇。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：诶，怎么会奇怪？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：黑蓝文丛，这个名字第一次看到，大脑里面会有短暂的短路，以为是什么网络文本的年末选集，结果是实体的书籍……我就很奇怪，黑蓝都这么强悍了？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：哈哈。觉得黑蓝也可以出书了，所以强悍？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：出书本身倒不是重点。重点是黑蓝文丛的书籍都是比较边缘化的文本小说，属于小众中的小众才会慧眼识英雄的书籍，黑蓝这次的大举动很可能会在资金上亏损或者收不到预期的效果，毕竟出书和出网刊不一样。我认为黑蓝这种不顾一切一定要发扬优秀文学传播的作风很是强悍。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：我想一想你的意思……或许正因为你说的“边缘化”，所以更要出书？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：我的意思，说白了其实就是黑蓝文丛的销量和市场会很狭窄，但是它却会成为一种细小中的深邃，边缘化不是指必要性，而是一种特质，和文学有关，和市场和销量又是无关的。</span><span lang="EN-US"><br/><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：你对文丛第一辑选择了这五位作家怎么看？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：马牛理所当然。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：其他几位呢？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：除柴柴外，其他人都是有实力成为文丛的作者的。而柴柴，我还是比较陌生，作品我读的比较少，也没有费心研究。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：那如果让你策划这套文丛的话，你会比较倾向收入哪几位作者的作品？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：马牛，黑天才，赵松，生铁。最后一个我比较犹豫。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：你作这个选择的标准是什么？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：作品的刚度，文字的软度，情节的延展性，想象力的褶皱感。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：很抽象。听起来像在说一条蛇。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：嗯。直白地说的话，就是我对作品的好感。</span><span lang="EN-US"><br/><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：这套书的装帧设计觉得怎样？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：设计是一个亮点。很有一种先锋文化的冲劲，精致简约。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：注意到封面上各个作者的笔迹没？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：嗯。这个是这个封面设计的出彩之处。体现了作品本身的文本意义在于文字，而不是其他的无味噱头。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：嗯！</span><span lang="EN-US"><br/><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：你会买这套书吗？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：不会。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：怎么考虑的？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：有些作品我是看过的，对于书籍这种东西，我个人是海读的，也就是读过一遍就不会再重读的、大数量粗质量阅读。而且我更喜欢在书店购买。邮购这种方式很奇怪，如果这本书出现在图书馆的话，我肯定会借来看看。关键是，我比较讨厌邮购。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：你完全可以去书店买的……</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：我理解错了……我会买，但是绝不会邮购。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：嘿嘿。书店买可能不会打折。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：不在乎打不打折，关键是看书。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：那，如果有一天你去书店，在一溜书里面看到这套书，你猜自己大概会是什么心情？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：我会激动。然后认定这家书店是全北京最好的一家书店。其实我觉得以后新华书店就会有这本书的。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：有可能。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：质量是硬邦邦，看得见的。</span><span lang="EN-US"><br/><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：你希望某一天自己出的书，封面上打着黑蓝的</span><span lang="EN-US"><font face="Times New Roman">logo</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">吗？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：以后我出书的话，封面一定要写上黑蓝的，这是一种类似于在一件衣服上印上</span><span lang="EN-US"><font face="Times New Roman">NIKE</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">一样。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：</span><span lang="EN-US"><font face="Times New Roman">NIKE</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">是个大名牌！</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：黑蓝很有隐性的流行潜质。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：再如果：你买了这套书，有一天朋友去你家玩看到了，问你这是什么书，你会怎么跟他说？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：我没什么朋友，有人问的话我就会直接说这是本文集，人家自然就会敬而远之。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">是女朋友的话，我会说这是我朋友的小说集，虚伪得显摆一下，然后告诉她其实我都不认识，让她咬我。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：黑蓝文丛还可以用来调情。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：黑蓝，无所不用，无处不在，一切皆有可能。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：虽然打分不能说明更深层的问题，但它可以给人直观的感觉。那么，如果满分是</span><span lang="EN-US"><font face="Times New Roman">100</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">的话，你给黑蓝文丛打几分？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：</span><span lang="EN-US"><font face="Times New Roman">90</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">吧，第一波的推出很有淡然的震撼力。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：这个分数包括感情分不？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：感情分不包括，包括的话就是满分了，关键是这本书我还没有看过。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：那你期待拥有它吗？——听起来很像广告词。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：期待……应该是等待拥有它。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：你很淡定，像我就很急着看到真书……</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：我多么希望黑蓝能够送给我一套……一套就行，我去原始森林给其他大猩猩看一看就行了，多了会糟蹋。</span><span lang="EN-US"><br/><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：你也是新闻人，能不能从媒体角度考虑一下：黑蓝文丛怎么做宣传比较合适？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：首先，选择小众读物作平面的广告是必需的。其次就是文学杂志的广告和评论家的软广告，文丛本身实力很强，一般的宣传不用破费，还是业界推广就行了。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：“小众读物”，比如？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：《我爱摇滚乐》，《读书》，《外国文学》，《非音乐》，《诗歌选刊》这些。另外，一些论坛也是可以考虑的。</span><span lang="EN-US"><br/><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：如果作者们去北京签名售书，你会去现场吗？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：当然。排除万难也要去。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：去了呢？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：站在一边晒太阳。</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者：神情羞涩地晒太阳？</span><span lang="EN-US"><br/></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">亢蒙：嗯。我签完名可能就是站一会儿看看，没有什么别的节目，我会回家。我还是比较不擅长实际交际的。</span><span lang="EN-US"><br style="mso-special-character: line-break;"/><br/><br/><br style="mso-special-character: line-break;"/></span><b><span style="FONT-SIZE: 12pt; FONT-FAMILY: System; mso-font-kerning: 0pt; mso-bidi-font-family: System; mso-ansi-language: ZH-CN;"><p></p></span></b></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">记者童末&nbsp; </span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'Times New Roman\'; mso-hansi-font-family: \'Times New Roman\';">发自南京</span><img alt="图片点击可在新窗口打开查看" src="http://www.heilan.com/images_tie/media_3.gif" align="absBottom" border="0" twffan="done" style="CURSOR: pointer;"/><br/></p>

[此贴子已经被作者于2006-12-27 15:41:16编辑过]

袁群

还真有点金刚的潜力诶~~

阿呆

<p>靠！大猩猩越来越会说了。黑蓝似乎已经把你养成气候了。</p>[em01][em01]

崔益千

<p>还不陪你儿子睡觉啊，阿呆。</p>

欲望的旋涡

……长得很像我一个画画的朋友

生铁

<span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'times new roman\'; mso-hansi-font-family: \'times new roman\';">亢蒙：出书本身倒不是重点。重点是黑蓝文丛的书籍都是比较边缘化的文本小说，属于小众中的小众才会慧眼识英雄的书籍，黑蓝这次的大举动很可能会在资金上亏损或者收不到预期的效果，毕竟出书和出网刊不一样。我认为黑蓝这种不顾一切一定要发扬优秀文学传播的作风很是强悍。</span>

冯与蓝

<div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>生铁</i>在2006-12-27 10:54:51的发言：</b><br/><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'times new roman\'; mso-hansi-font-family: \'times new roman\';"></span></div><div class="msgheader">QUOTE:</div><div class="msgborder"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: \'times new roman\'; mso-hansi-font-family: \'times new roman\';">我认为黑蓝这种不顾一切一定要传播优秀文学的作风很是强悍。</span></div><p>同意！</p>